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All That Controversy Did Not Help Trapt’s Album Sales

UNIVERSAL CITY - DECEMBER 14: Trapt perform at "KROQ Almost Acoustic Christmas" at Universal Amphitheatre on December 14, 2003 in Universal City, California. (Photo by Amanda Edwards/Getty Images)

You know the phrase ‘any publicity is good publicity’? Well, Trapt lead singer Chris Taylor Brown just learned that it’s not always true.

Brown has been in the news lately for controversial tweets about the death of George Floyd, the coronavirus pandemic, and feuds with other rock bands.

But all that publicity didn’t help sales for the band’s new album Shadow Work, which sold just 600 copies in its first week according to SoundScan.

Did Brown’s tweets sink his band’s album sales? Is it possible the album would have sold even less without the controversy?



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