The Kentucky Derby Festival 2023 Pegasus Pins will be released by retailers today.

Pins cost $7 each in advance or $10 at the entrance, and Festival Fun Packs with five pins are also available for $30. They also can be purchased online at

People can register their pins online for a chance to win nine different Grand Prizes from March 17th to May 5th, as well as the $20,000 Gold Pin Grand Prize to be given away on May 12th.

To kick off the Festival, there will be a Pegasus Pin Party on Tuesday, where those wearing a 2023 Pegasus Pin will receive special deals and promotions.

Read more here.

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