Gen Z Drinks Way Less At Shows

According to Billboard, Gen Z isn’t about alcohol consumption at shows.

In a recent study, they determined that folks born between 1997 and 2012 drink way less at shows compared to previous generations.

The outlet says Gen Z’s alcohol intake is roughly 25% less than other generations.

Resident and CEO Dayna Frank of First Avenue Productions explained why saying, “They’re either eating edibles before they come, or there’s more of a sober, mental health focus.”

She added, “Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That’s not going to be a sustainable revenue stream.”

How do you prefer to watch concerts and shows?

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