Gen Z Drinks Way Less At Shows
June 7, 2023 9:05PM EDT
Happy cheering crowd with hands in air at music festival
According to Billboard, Gen Z isn’t about alcohol consumption at shows.
In a recent study, they determined that folks born between 1997 and 2012 drink way less at shows compared to previous generations.
The outlet says Gen Z’s alcohol intake is roughly 25% less than other generations.
Resident and CEO Dayna Frank of First Avenue Productions explained why saying, “They’re either eating edibles before they come, or there’s more of a sober, mental health focus.”
She added, “Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That’s not going to be a sustainable revenue stream.”
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