More People Watched Streaming Than Cable for First Time Ever, Nielsen Says
August 19, 2022 7:29AM EDT
A young man is browsing through television channels with a remote control.
According to Nielsen, more people watched streaming TV than cable in the month of July.
Streaming TV saw a 34.8% share of total TV consumption.
Cable saw 34.4% share.
Broadcast saw 21.6% share.
This is not the first time streaming beat out broadcast but it is the first time it beat out cable.
What do you watch more, streaming or cable TV?
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