New Year, New BK: Burger King Rolls Out Its First Rebrand In 20+ Years

Burger King is making a fresh start in the new year.

The fast-food chain has launched its first rebrand in more than 20 years.

The company is unveiling new logos, colors, fonts, uniforms, even packaging.

BK released a statement saying in part, “We wanted to use design to get people to crave our food.”

People will also notice changes to the menus, signage, social media accounts, and restaurant merch.

Have you noticed BK’s new look? Do you care what packaging or logos look like? Does that make you more or less likely to buy a product?