Last year’s Super Bowl featured so many cryptocurrency ads that many dubbed it the ‘Crypto Bowl’. But this year’s big game will look a lot different.
Fox says that all of its Super Bowl ads have been sold – and not a single crypto ad made the list.
It’s been a rough 12 months for the crypto industry, with major companies like FTX – who ran ads during last year’s Super bowl – going belly up.
In fact, Fox says two crypto companies had Super Bowl deals in place, only to pull them after the FTX collapse.
In retrospect, was it a mistake for those crypto companies to buy Super Bowl ads?