No Crypto Ads During This Year’s Super Bowl
February 6, 2023 8:03PM EST
PHOENIX, ARIZONA – FEBRUARY 6: General view of Super Bowl LVII signage on February 6, 2023 in Phoenix, Arizona. Super Bowl LVII will be played between the Philadelphia Eagles and the Kansas City Chiefs on February 12, at State Farm Stadium in Glendale, Arizona. (Photo by Christian Petersen/Getty Images)
Last year’s Super Bowl featured so many cryptocurrency ads that many dubbed it the ‘Crypto Bowl’. But this year’s big game will look a lot different.
Fox says that all of its Super Bowl ads have been sold – and not a single crypto ad made the list.
It’s been a rough 12 months for the crypto industry, with major companies like FTX – who ran ads during last year’s Super bowl – going belly up.
In fact, Fox says two crypto companies had Super Bowl deals in place, only to pull them after the FTX collapse.
In retrospect, was it a mistake for those crypto companies to buy Super Bowl ads?
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