MIAMI - MARCH 22: In this photo illustration cans of Pepsi sodas are seen on March 22, 2010 in Miami, Florida. PepsiCo announced plans to cut sugar, fat, and sodium in its products to address health and nutrition concerns. The maker of soft drinks including Pepsi-Cola, Gatorade also makes Frito-Lay brand snacks. (Photo Illustration by Joe Raedle/Getty Images)

One of the biggest brands in the world will be skipping their usual Super Bowl commercial this year.

Pepsi has announced that it won’t run a traditional Super Bowl ad this year – although the beverage giant will be sponsoring the Super Bowl halftime show for a 10th consecutive season.

Instead, Pepsi will focus on an ad campaign in the weeks leading up to the Big Game, starring halftime headliner The Weeknd.

Super Bowl LV will kick off Feb. 7th from Raymond James Stadium in Tampa.

Do you still pay attention to Super Bowl commercials? What about the halftime show?

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