Spotify Testing Feature That Allows Fans To Buy Concert Tickets Directly

Spotify is testing a new feature that sells concert tickets directly to fans.

The streaming platform has launched a test website called Spotify Tickets, offering pre-sale tickets to a handful of upcoming shows.

Spotify already includes a Live Events Feed that links users to other ticketing services like Ticketmaster and Eventbrite.

You can check out the new site at tickets.spotify.com.

How would you change the concert ticket buying experience?