Taco Bell Might Be Joining The Chicken Fast Food Wars

Leave it to Taco Bell, the marketing geniuses that they are, to enter the chicken fast food wars that have been going on between Popeye’s and Chick-Fil-A!

Liz Matthews, the brand’s global chief food innovation officer, recently said, “I love watching the competitors. I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we’re going to do on chicken.”

Ok, more details PLEASE!

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