Universal Music Group, one of the world’s largest music companies, said it will no longer license content to TikTok due to issues like artist compensation and AI.
The label states that TikTok tried to “bully” UMG into a deal worth less than its previous pact. UMG said its TikTok deal expires on January 31st.
“The companies have not agreed to terms for a new agreement, and upon expiration of the current agreement, Universal Music Group, including Universal Music Publishing Group, will cease licensing content to TikTok and TikTok Music services,” the company said.
TikTok responded with its statement, saying:
“It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters. Despite Universal’s false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent. TikTok has been able to reach ‘artist-first’ agreements with every other label and publisher. Clearly, Universal’s self-serving actions are not in the best interests of artists, songwriters, and fans.”
Will TikTok survive without having music from artists like Taylor Swift, Bad Bunny, The Weeknd, and Drake on its platform?