Why UPS Trucks Are Brown?
August 22, 2022 7:15AM EDT
Ever wonder why UPS trucks are brown? It’s a story that goes back more than a hundred years.
In 1916, UPS founder Charlie Soderstrom decided to paint company vehicles brown to model them after Pullman railroad cars – which were seen as the height of “style and elegance”.
The brown trucks made their debut in 1919, and drivers would get brown uniforms a few years later.
In 1998, UPS actually trademarked its signature ‘UPS Brown’ color.
What are some other brands that are closely associated with a single color?