You Can Now Pay to Be Verified on Instagram and Facebook in the US
Facebook and Instagram are set to introduce a new payment feature in the United States, according to reports.
The feature, which will allow users to verify their identity and make purchases directly through the social media platforms, is expected to roll out in the coming months.
The move comes as part of a wider push by Facebook to make the platform more e-commerce friendly, as it looks to compete with the likes of Amazon and eBay.
So, how will the new payment feature work? Users will be able to enter their payment information directly into Facebook or Instagram, and will be required to verify their identity using a government-issued ID or other form of identification. Once their identity is confirmed, users will be able to make purchases directly through the platform, without having to navigate to an external website or app.
It’s worth noting that Facebook and Instagram have already been experimenting with e-commerce features in recent years. Instagram, for example, has introduced a number of shopping features, including the ability to tag products in posts and add a “Shop” tab to user profiles.
However, the new payment feature takes things to the next level, making it easier for users to buy products directly through the platform.
Overall, the introduction of this payment feature is likely to be a significant development for Facebook and Instagram, and could help to cement their position as major players in the e-commerce space.
However, it remains to be seen how users will respond to the new feature, and whether concerns about data privacy and security will impact its adoption.