Music Venue Sells Merch To Support Local Artists During Pandemic

Unable to tour, means many bands can’t sell their wares at shows. Those sales represent a large share of the artists’ income.

99ten, a venue in Edmonton, Canada, is trying to help, kicking off a campaign to sell beer, liquor, and merchandise of local musicians.

Using a van on the weekends, Clint Frazier, the club’s general manager and talent buyer, delivers the goods to those who made purchases. They’re also offering curbside pickup.

The bands get 100 percent of the merch sales, plus 10 percent of the drink money, which Frazier hopes will keep them afloat until shows can take place again.

What do you think will happen to the music industry moving forward?

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