Peloton Recalling Treadmills After Child Dies

Peloton is recalling its Tread and Tread+ treadmills after reports of injuries and the death of a 3-year-old child.

Last month, the U.S. Consumer Product Safety Commission urged people to stop using Peloton treadmills after receiving dozens of reports of small children or pets getting sucked underneath and hurt, including one death.

After initially refusing a recall, Peloton will now allow users to return their treadmills for a full refund. CEO John Foley said it’s “the right thing to do” and that the company’s initial response to the USPC report was “a mistake”.

What does this do to Peloton’s reputation and brand? Should they have announced the recall immediately instead of pushing back against the claims?

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