Super Bowl Ads Go Heavy On Nostalgia And Star-Power

Sure, there was the nail-biter, comeback victory for the Los Angeles Rams over the Cincinnati Bengals during Sunday night’s Super Bowl, but there were also the commercials.

This year, advertisers shelled out up to $7 million for a 30-second spot.

Chevrolet recreated the opening sequence to “The Sopranos” to tout its all-electric Chevy Silverado.

Toyota enlisted three famous “Joneses” (Leslie Jones, Tommy Lee Jones, and Rashida Jones) in its ad for the 2022 Tundra.

Verizon’s ad had comedian/actor Jim Carrey revisit his 1996 role as “The Cable Guy” to promote its ultrafast 5G wireless network.

FTX, a cryptocurrency exchange, enlisted Larry David of “Curb Your Enthusiasm” to convey that cryptocurrency is ready for the mainstream.

In fact, cryptocurrency made quite a splash during the game, with the above-mentioned FTX, Crypto.com, eToro, and Coinbase (the one with the floating QR code) all airing ads during the game.

General Motors, BMW, Kia, and Polestar also all advertised electric vehicles.

How would you rate the last night’s Super Bowl ads?