Nothing was “super” about the latest Marvel superhero film’s time in theaters.
The Marvels is now the lowest-grossing film in the history of the Marvel Cinematic Universe.
After a month in theaters, the film reached its plateau after making $80 million in North America and $197 million globally. The poor showing won’t stop the film from running at theaters completely. According to reports, the film will run in theaters through New Year’s.
When it was released, The Marvels opened with $46 million at the box office—the lowest opening weekend in the MCU. It’s also the first Marvel film not to make $100 million at the domestic box office.
Disney CEO Bob Iger says the limits of the pandemic hurt the film. “The Marvels was shot during COVID. There wasn’t as much supervision on set where we have executives looking over what’s being done day after day.”
Do you think Marvel needs to slow down on releasing products? What would you do if you had the power to get Marvel Studios back on track?