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Kraft Launches Mac & Cheese Fan Club and Flavor Boost Packets

WITH AFP STORY: LIFESTYLE-US-FOOD-KRAFT-MACANDCHEESE This photo illustration shows packs of Kraft's macaroni and cheese in Washington on April 21, 2015. From January next year, two kinds of yellow dye will no longer be added to the packaged dry pasta and processed cheese mix that is famous for its gooey yellow-orange look. Instead, natural ingredients like paprika, annatto and turmeric will be used, said Kraft in a statement on April 20th that promised no change in how Mac and Cheese actually tastes. AFP PHOTO / NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP via Getty Images)

Fans of Kraft Mac & Cheese can now join a fan club to show their love!

Kraft has announced the launch of their Kraft FLVRS Club, which will give fans a chance to try out the brand’s new “Flavor Boosts!”

The limited-edition spice packets can be mixed into your bowl of mac and cheese and will come in three flavors: ranch, pizza, and buffalo.

“The FLVRS Club is for those fans willing to expand their mac and cheese horizons with these limited-edition packets that bring flavors we love to our favorite comfort food,” Kraft’s marketing activation lead said in an announcement.

Would you join this club? Do you already put special seasonings in with your mac and cheese? Do you think Kraft should do even more flavors?



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